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Marketing adds value to products and services by providing the following utilities. Introduction, definition of market, types of markets, meaning and definition of marketing. Faculty of management department of business administration m. The bba syllabus 2019 at iim rohtak has 4 core areas. Management is the process of planning, organizing, leading and. Get the complete study material, ppt, courses, question paper.
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Bba course syllabus marketing management subject sikkim. In simple terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Bba 3201 principles of marketing syllabus bba 3201. Iim rohtak bba syllabus 2019 iim rohtak has launched 5 year ipm from the year 2019. Marketing management book pdf free download mba books marketing management book pdf free download. The business as well as the entrepreneur contributes in some or other way to the economy, may be in the form of products or services or boosting the. Bba stands for bachelor of bussiness administration. Mayenul islam associate professor in management school of business. We see marketing management as the art and science of applying core marketing concepts to choose target markets and get, keep, and grow customers through creating, delivering, and communicating superior customer value.
Students will learn and apply best practices for social media marketing. Definition, functions, process, scope and significance of management. During this course, you will learn about the world of managing operations. Mgt 307 operations management course syllabus for summer i 20 course instructor dr. Nmims nmims global access school for continuing education marketing management curriculum introduction to marketing. The marketing concept, a crucial change in management philosophy, can be explained best by the shift from a sellers market one with a shortage of goods and services to a buyers market one with an abundance of. Marketing is a science as well as art as a science, it makes use of frameworks and methods for segmentation and targeting. Philip kotler, marketing management, prentice hall of india. Marketing management notes pdf download dailybased. Marketing management is one of the famous book for mba students.
This guide is provided as a recommendation only, and should be used in conjunction with official program information from the academic calendar of the year you were admitted to the program. Marketing is an important aspect in any business since it contributes greatly to. Bba retail management pdf notes, ebook free download. Bachelor of business administration is a very popular undergraduate degree in india. Definition of marketing and market, marketing concepts, a historical perspective, comparison of marketing orientation with other orientations. This thread is all in one bba notes for marketing management links. Oct 10, 2019 individuals interested in product development, management and promotion might wish to pursue a bachelor of business administration.
The objective of this course is to develop a basic understanding about the management concepts as well. Nature of management, managerial skills and activities. Students may choose their own start time for the final exam, between 10am et and 6pm et on 1020, however. Bba course syllabus check out bba marketing management correspondence subject at sikkim manipal university distance education smude, includes online course materials. This program focuses on the field of digital marketing and also covers basic management subjects. Types of production systems and plant location 20 3. Bba course syllabus check out bba marketing management correspondence subject at sikkim manipal university distance education smude, includes. The degree shall be titled as bachelor of business administration b.
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